How to Download and Use the PDF Guide to Account-Based Marketing
Account-based marketing (ABM) is a strategic approach that focuses on identifying and engaging with the most valuable accounts for your business. ABM can help you increase revenue, improve customer loyalty, and align your marketing and sales teams.
But how do you implement ABM effectively How do you select the right accounts, create personalized campaigns, and measure your results
That's where the PDF guide to account-based marketing comes in. This guide, written by experts from the ITSMA and the ABM Leadership Alliance, provides a comprehensive and practical framework for planning and executing ABM programs.
In this article, we'll show you how to download and use the PDF guide to account-based marketing to accelerate your growth in strategic accounts.
How to Download the PDF Guide to Account-Based Marketing
The PDF guide to account-based marketing is available for free on the ABM Leadership Alliance website. To download it, you need to fill out a short form with your name, email address, company name, and role. You'll also need to agree to receive communications from the ABM Leadership Alliance and its partners.
Once you submit the form, you'll receive an email with a link to download the PDF guide. You can also access the guide online by clicking on the \"View Online\" button on the website.
The PDF guide is 112 pages long and contains seven chapters:
Chapter 1: Introduction to Account-Based Marketing
Chapter 2: Building the Business Case for ABM
Chapter 3: Selecting and Prioritizing Accounts
Chapter 4: Developing Account Insights and Messaging
Chapter 5: Designing and Delivering Account-Based Campaigns
Chapter 6: Measuring and Optimizing ABM Performance
Chapter 7: Scaling and Expanding ABM Programs
The guide also includes case studies, best practices, templates, and tools to help you apply ABM in your own organization.
How to Use the PDF Guide to Account-Based Marketing
The PDF guide to account-based marketing is designed to help you learn and implement ABM at your own pace. You can read it from cover to cover or jump to the chapters that are most relevant to your needs.
Here are some tips on how to use the PDF guide to account-based marketing effectively:
Start with the introduction chapter to get an overview of what ABM is, why it matters, and how it differs from traditional marketing.
Use the business case chapter to understand the benefits of ABM and how to justify it to your stakeholders.
Follow the account selection chapter to identify and prioritize the accounts that have the most potential for your business.
Leverage the account insights and messaging chapter to create tailored value propositions and content for each account.
Refer to the campaign design and delivery chapter to plan and execute engaging and personalized campaigns across multiple channels.
Consult the measurement and optimization chapter to track and improve your ABM results using key metrics and best practices.
Explore the scaling and expansion chapter to learn how to grow your ABM program from one-to-one to one-to-few to one-to-many.
The PDF guide to account-based marketing is a valuable resource for anyone who wants to master ABM and drive growth in strategic accounts. Download it today and start your ABM journey! a474f39169