How to Write a Cover Letter that Gets You Hired, with Ramit Sethi
If you're looking for a job, you know how important it is to have a great resume. But did you know that your cover letter can make or break your chances of getting an interview A cover letter is your opportunity to show the hiring manager why you're the best person for the job, and how you can add value to their company. But most people don't know how to write a cover letter that stands out from the crowd and gets noticed. That's why I want to share with you a proven cover letter template that I learned from Ramit Sethi, the bestselling author of I Will Teach You To Be Rich and founder of GrowthLab. Ramit has helped thousands of people land their dream jobs at companies like Google, Amazon, and Facebook, using this exact template.
Before I show you the template, let me explain why it works so well. Ramit's cover letter template is based on three principles:
Focus on the narrative, not the facts. Your cover letter should not be a list of your qualifications and achievements. That's what your resume is for. Instead, your cover letter should tell a story that shows how you can solve the hiring manager's problems and help them achieve their goals. You want to make them curious about you and eager to learn more.
Be a truffle, not salt. Your cover letter should not be generic and bland. You want to show that you're a rare and valuable candidate who can bring something unique and special to the table. You want to be a truffle, not salt. To do that, you need to customize your cover letter for each job and company you apply to. You need to do your research and show that you understand their needs, challenges, and culture.
Use the AIDA formula. Your cover letter should follow a simple structure that captures the hiring manager's attention, interest, desire, and action. This is called the AIDA formula, and it's widely used in marketing and sales. Here's how it works:
Attention: Start with a catchy opening line that grabs their attention and makes them want to read more. Don't use a boring salutation like \"Dear Sir/Madam\" or \"To whom it may concern\". Instead, use their name if you know it, or something creative like \"Hi there\" or \"Greetings\". Then, hook them with a statement that shows why you're writing to them and what you can offer them.
Interest: Next, build their interest by telling them a story that demonstrates your skills and experience relevant to the job. Use specific examples and numbers to show your impact and results. Don't just tell them what you did, but also why you did it and how it benefited your previous employers or clients.
Desire: Then, create their desire by showing them how you can help them solve their problems and achieve their goals. Explain how your skills and experience match their needs and requirements. Show them how you can add value to their company and make their lives easier.
Action: Finally, end with a clear call to action that tells them what you want them to do next. Don't leave them hanging or wondering what to do. Ask them to contact you for an interview or a meeting. Give them your contact details and thank them for their time and consideration.
Now that you know the principles behind Ramit's cover letter template, let me show you an example of how it looks like in action. This is a cover letter I wrote using Ramit's template for a Project Manager position at GrowthLab.
<p>I'm writing to apply for the Project Manager position at GrowthLab. I'm a huge fan of your work and I've been following your blog and courses for years.</p>
<p>I'm a certified Project Management Professional (PMP) with over 5 years of experience in managing online marketing campaigns for various clients in different industries.</p>